See A Fashion Buyer’s List of the Summer 2024 Trends to Take Note of This Year

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Unless you’ve been living under a not-so-fashionable rock, you probably already know and follow Studio B on Instagram. Started by fashion buyer Bethany Rowntree six years ago, Studio B was once an online treasure trove of a store that Bethany hand-curated, showcasing small and emerging fashion brands that she loved herself and knew her customer base would love, too. Fast forward to 2023 and Bethany rebranded the online shopping destination as a social-first platform, becoming a directory of fabulous pieces and brands that she shares daily with her 60,000 followers and ample Substack readers. With years of buying expertise under her belt and a loyal audience who can’t wait to see what she finds next, who better to share their spring 2024 wish list? Bethany, the floor is yours…

Wow, how are we at the end of March already! January drags and then boom the year speeds up. Which hopefully means we’re due some warmth soon… I don’t know about you but I am longing for some real spring sunshine now. And with that in mind, this month I’m fantasying about my warmer-weather wardrobe.

With a new season on the horizon, I’m thinking about the spring/summer 2024 trends that have real staying power and how to shop them in a way that’s authentic to my personal style. Which I guess means a mix of high/low, some timeless, season-less pieces that I’ll love forever, and a sprinkling of some swoon worthy ‘I have to have it’ buys that scream sunshine. Obviously, they’ll be plenty of colour, which is good as I can see colour blocking being big this year. I used to be such a print queen but more recently have gone off them a little, however I do have some rose-inspired pieces for you too; as I mentioned in last month’s piece roses/rosettes are looking to be the bows of the summer.

So, without further ado, scroll on to discover the three trends I’ve picked out for the season (and year) ahead, and then shop the pieces I’m loving for each. It is my birthday month too, so if any of my friends and family are reading this, take this list as a big hint!

1. Bright Sets

Style Notes: I’ve always loved a set, and not just for spring/summer either (double denim is mostly my winter version of a co-ord). I am now ready to emerge from my denim cocoon and float around in something lighter and brighter, like a butterfly if you will. Sets aren’t exactly new but I can see them being bigger this year, especially as a whole we seem to be favouring separates again over dresses at the moment (hasn’t it been hard to find a great dress recently? Don’t worry I’ve found you some too).

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2. A Pop of Red

Style Notes: I think we already know red is going to be huge this season, we saw it coming through this winter (I maintain I’ve always stated that ‘red is for life not just for Christmas’). That bright red is a perfect summer pop but I also think a full colour block look (or colour drenching if you’re in the interiors world), in any shade, is going to be the way to go this season.

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3. Statement Florals

Style Notes: Roses, rosettes, 3D flowers, embellishment … I know, I know ‘florals for spring, groundbreaking’ but I’m not talking about a ditsy floral print (which I’ll be honest I am rather over). These are bigger, better and here to make a statement.

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