Agthia Group announced its participation at the upcoming Gulfood 2023, which will be held in Dubai at the World Trade Centre from 20th to 24th February.
Agthia will showcase its full brand portfolio across the water, food, snacking, and protein business verticals; underscoring a significant increase in its product offerings and strengthened regional presence in key markets, including Egypt, Jordan and the wider GCC, in addition to its stronghold markets in the UAE.
Between 2020 and 2022, Agthia Group established new snacking and protein business units anchored by high-performance brands.
Alan Smith, Chief Executive Officer of Agthia Group, said,
“Gulfood is a key event for Agthia, it brings the whole industry together at the start of the year to discuss industry-wide trends and opportunities. For most F&B players, including Agthia, our priority is to get quality and more sustainable products into stores and restaurants, at attractive price points for customers.”
“As we rise to meet these challenges, supply chain takes centre stage, and established events such as Gulfood connects us to suppliers, enables us to diversify our supplier portfolio, establish and maintain relationships with partners. Importantly, it helps us keep our thumb on the pulse and engage directly with customers. As Agthia evolves into a data-focused and customer-centric business, listening to consumers and staying ahead of trends will ensure that we stay successful in the long term.”
News Source: Emirates News Agency