The Apprentice viewers were left in stitches during tonight’s episode after one of the biggest gaffes in the show’s history.
Just one week before the infamous final five stage, Lord Alan Sugar tasked the remaining contestants with creating and marketing their own brand of baby food, before pitching it to retailers.
However, Harpreet Kaur, Stephanie Affleck and Akeem Bundu-Kamara were forced to answer awkward questions over their brand, First Time Foodies, due to an unfortunate design on their label.
Akeem and Stephanie chose to be slightly more creative with their aesthetic and transformed the ‘oo’ in Foodies into bowls of food – which made it look like ‘First Time F Dies’
It’s not an ideal look for any brand – but especially not for baby food…
The team failed to spot the flaw until it was pointed out in their first pitch meeting – with one baffled retailer questioning why they named their company ‘First Time F**k Dies’.
Despite their repeated assurances that it would be altered, no one placed any orders, leaving the team at risk of going home.
Completely straight-faced, Harpreet told the camera: ‘The biggest issue is – from this label, it looks like we want to kill children.’
Lord Sugar was left speechless over their product, but those watching on from home were living for the scenes, describing it one of the ‘funniest Apprentice moments’ ever.
‘Can we interest you in a new baby food named first time f**k dies? It has salmon in it. #theapprentice,’ one joked.
‘Looooooool this first time dies business is sending me… this is low key my fave ep of the series so far #TheApprentice [sic],’ another said.
‘This whole First Time Dies thing is f**king hilarious, I’m obsessed #TheApprentice,’ a follower agreed.
‘First Time Dies is honestly one of the funniest moments of #TheApprentice in recent memory,’ a Twitter user said.
As a viewer added: ‘I’m going to be thinking of “first time dies” for weeks to come I simply cannot get over it #TheApprentice.’
Honestly, hard same.
Akeem – who was part of the sub-team for First Time Foodies, aka First Time F**k Dies – was sent home in a double-firing at the end of the episode, alongside Aaron Willis.
Their exits mean that this year’s Apprentice will be an all-female final, with Brittany Carter, Harpreet Kaur, Kathryn Louise Burn and Stephanie Affleck set to face off in the semi-final next week.
The Apprentice airs Thursdays at 9pm on BBC One.
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