The event reportedly brought more than 62,000 attendees across those five days. “When looking at daily data, Abu Dhabi hotels saw their highest ADR (Dh606.80) and revenue per available room (Dh446.57) levels for the month on February 21 – the first day of the conference,” said STR.
Stakeholders in Dubai’s tourism industry will have noticed those numbers, as they prepare for the home stretch leading up to the Expo in October. This, according to Dubai Department of Tourism and Commerce Marketing, will provide the best pathway to building the “second-half rebound in 2020”.
“While we are encouraged by the success of the strong safety procedures deployed across all tourism touchpoints, we will continue to proactively update safety protocols in the hospitality, tourism and travel sectors in accordance with the changing situation,” said Helal Saeed Almarri, Director-General, Dubai Tourism, in a recent statement.
Measures are being taken to ensure the emirate is a safe spot for tourists. Following the New Year’s Eve celebrations, Dubai Tourism conducted nearly 10,000 inspections of hotels and recreational facilities. In all, 274 violations were recorded and 47 facilities closed, marking a compliance rate of 89 per cent.
More of the same will be what’s needed to get travellers to return… and guests to show up at hotels.