Sainsbury’s has unleashed Christmas chaos with its new festive advert, making up for lost time with A Christmas to Savour.
The new clip premiered during a break in ITV’s Angela Black on Sunday night.
It takes a look at a raucous Christmas dinner, with an extended family gathering together and getting into the spirit of things.
The ad starts with lights being switched on spelling out the words ‘Welcome Back to Christmas’, before everything freezes.
The camera then heads around the room in slow motion, we see people singing, sneaking sweet treats under the table, popping champagne and preparing to celebrate together after a long time apart.
The clip is soundtracked by Etta James’ At Last, with Stephen Fry passing on the message: ‘It’s been a long time coming, so let’s make it a Christmas to savour.’
Radha Davies, Director of Brand Communications and Creative, at Sainsbury’s said: ‘With so many of us unable to spend Christmas with our loved one’s last year we, along with the nation, are really excited to fully celebrate Christmas once more.
‘One of the true highlights of the festive season is the much-anticipated Christmas dinner. Whilst the food is important, it’s also about what that meal represents, spending quality time with loved ones, catching up, enjoying a delicious meal and above all, having fun together.
They added: ‘That’s why we decided to focus on savouring every moment with this year’s ad. We really hope everyone truly gets to enjoy themselves this year and can make it one to remember.’
It’s the latest advert to be released in the run up to December 25.
So far, retailers such as John Lewis, Marks and Spencer, and Aldi have all put their Christmas adverts out for all to see, with Tesco the previous major supermarket to release its festive offering.
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