Controversial Channel 4 documentary Breastfeeding My Boyfriend has been hit with 129 Ofcom complaints, it has been revealed.
The documentary, which sparked a backlash online after it aired on October 25, focused on individuals who are into adult breastfeeding.
The film introduced viewers to people like Lana Michaels and her partner Shawn, who met on a vegan dating app and produce adult content together.
The pair explained how breastfeeding has helped them connect on a deeper level, with the documentary hoping to shake the taboo surrounding adult breastfeeding.
However, the show was met with a mixed response by viewers, with many accusing it of doing more harm than good.
People on social media complained it fuelled stigma over breastfeeding in public, while some also took issue with the noises the couples produced during the scenes featuring breastfeeding.
Addressing the backlash, Shawn told Metro.co.uk: ‘It’s completely different [to breastfeeding in public]. It’s just a normal way of connecting with the other person when we grow up.
‘When we grow up we explore sex and when we explore sex there are many other ways of connecting with another person.’
He added: ‘Breastfeeding between adults creates a really strong bond that helps an understanding of the other person and feel a deeper love because you’re not only exchanging the milk but getting the energy that comes from the other person.’
Lana added: ‘Women’s’ breasts have always been sexual, men have always like women’s breasts, it’s always been the case. You can compare it to feet – a lot of people like feet and have feet fetishes which is way bigger than breastfeeding but we don’t go around hiding our feet and not wearing sandals.’
The couple also appeared on This Morning, where Phillip Schofield was visibly bemused when questioning them on how the activity fits in with their morals given they are vegan.
Metro.co.uk has reached out to Channel 4 for comment.
Breastfeeding My Boyfriend is available to stream on All4.
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What is Ofcom and what does it cover?
Ofcom is the regulator for the communications services that we use and rely on each day.
The watchdog makes sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.
Ofcom deals with most content on television, radio and video-on-demand services, including the BBC. However, if your complaint is about something you saw or heard in a BBC programme, you may need to complain to the BBC first.
Its rules for television and radio programmes are set out in the Broadcasting Code.
The rules in the Broadcasting Code also apply to the BBC iPlayer.
This Broadcasting Code is the rule book that broadcasters have to follow and it covers a number of areas, including; protecting the under-18s, protecting audiences from harmful and/or offensive material and ensuring that news, in whatever form, is reported with due accuracy and presented with due impartiality.
Audiences can complain to Ofcom if they believe a breach of the Broadcasting Code has been made.
Every time Ofcom receives a complaint from a viewer or listener, they assess it to see if it needs further investigation.
If Ofcom decide to investigate, they will include the case in a list of new investigations, published in the Broadcast and On Demand Bulletin.
An investigation is a formal process which can take some time depending on the complexity of the issues involved.
Ofcom can also launch investigations in the absence of a complaint from a viewer or listener.