Dubai : – Danube Home, the interior and home improvement retail wing of Danube Group, launched
Baitak Hilmak program for the beneficiaries of National Housing Loan and revamped version of Danube
Home’s Privileged Partners Programme (PPP), the one and only loyalty & reward program for
construction contractors across the region.
With Baitak Hilmak, Danube Home shall offer exclusive benefits like additional discount, free end to end
3D interior designing services, purchase linked Gift Vouchers and loads of exclusive services to the
beneficiaries of FAB NHL right from the first day of availing the National Housing Loans benefits.
The National Housing Loan program, provides UAE nationals in Abu Dhabi, Al Ain and Western regions
interest free housing loans to construct or renovate their home or purchase ready homes. First Abu Dhabi
Bank, the UAE’s largest bank, facilitates this government initiative by offering to citizens building and
financial management services.
This partnership is expected to bring great saving opportunities for the beneficiaries of NHL who are
building their dream home in Abu Dhabi and Al Ain regions.
Also, Danube Home offers the convenience to the beneficiaries of NHL to purchase everything under one
roof with a world class end to end shopping experience. Additional discounts are offered on tiles, sanitary,
kitchen, electrical, hardware, furniture and all other home furnishing products exclusively for the Baitak
Hilmak programme members.
Every contractor from NHL, who builds the dream home of the beneficiary, is eligible for special perks and
other benefits, through Danube Home’s contractor loyalty programme – Privileged Partners Programme.
On the basis of how much they purchase at the Danube Home stores, they are entitled for more
accelerated benefits.
Adel Sajan, Group Managing Director, Al Danube Group, was quoted.
“As the UAE recovers from COVID-19 pandemic, especially with the opening of the borders and the
return of tourists to the UAE, we see businesses coming back to life – to the pre-COVID-19 normalcy.
We, at Danube Group are also preparing to launch a number of initiatives to support the economic
growth, we are definitive that this approach will help us encourage and strengthen ties between our
contractors and consumers and will propel our business towards an upwards direction.”
“Baitak Hilmak Programme is one such programme, aimed at supporting our customers & contractors.
Without them, we are nothing. This is a simple token of appreciation from all of us at Danube Home to our
partners. I’m sure this reward program for the customers & contractors shall encourage them and build to
do more for their customers and for themselves. Going forward, we would like to strengthen our
engagement with our customers – whose satisfaction is what we strive to achieve.”
Shubhojit Mahalanobis, Director of Danube Home, was quoted
“Danube Home as a brand has a tremendous brand loyalty and customer lifetime value. This program
further strengthens our commitment to continue offering great products with great prices and now added
benefits as well. The secret sauce of our retail business of home improvement and interiors is the ability
to offer a vast product range to the customer, as a customer focused organization we are constantly
striving to provide unique offerings to grow and sustain our business, this initiative strengthens our ties
with our contractors and consumers at another level.
We are excited and overwhelmed with this tie up and we believe, we shall excel in our commitments of
offering a seamless retail experience in its entirety, of building “THE DREAM HOME” of our clientele”
“The customer reward programme brings us closer to our key partners – consultants, contractors,
designers and customers – which help us to understand their needs better and serve them better.
“As a customer-focused organization, we want to hear more from our customers and learn from them.
This way, we can grow with our customers.”
Starting off as a single showroom in Ras Al Khaimah in 2008, Danube Home has grown into the region’s
favorite destination for home interior solutions because the company has successfully captured and
blended the quintessential spirit of craftsmanship and design into its bewildering range of products.
Today, Danube Home is offering more than 50,000 products across 16 product-specific categories. The
company has 17 showrooms and more than 5 million square feet of logistics and warehousing space.