Bee’ah Group, joined the 43rd Sharjah International Book Fair (SIBF) to host an innovative workshop, “Frame Your Memories,” designed to teach children how to transform waste materials into beautiful, functional items. Taking place at Expo Centre Sharjah, where SIBF 2024 commenced on November 6, the workshop highlighted the importance of sustainability, showing young participants the creative potential of recycling.
During the workshop, a group of young schoolchildren were provided with cardboard pieces repurposed from packing materials. Equipped with materials such as coloring pencils, sketch pens, shiny adhesive tapes, glitter flowers, and glue, each child decorated their frame in a unique style, reflecting their individuality. They left with a custom-made frame to hold a cherished photo, along with a tote bag and picture book featuring messages on sustainability and eco-friendly practices.
Representatives from Bee’ah’s Academy of Sustainability, Alya Al Hammadi, Aisha Al Souqi, and Eman Amheiri, led the workshop, offering hands-on guidance to the students. “Our goal is to show children how easily they can reuse materials that might otherwise be discarded,” said Alya Al Hammadi, who is also an artist. “Activities like this allow children to step out of the traditional classroom setting, tap into their creativity, and apply it in a meaningful way.”
SIBF 2024, which runs until November 17, brings together more than 2,520 publishers from 112 countries and celebrates Morocco as this year’s Guest of Honour. Organized by the Sharjah Book Authority and themed “It Starts with a Book,” the 12-day cultural festival offers 1,357 engaging activities for children and adults alike.