Homegrown artists at the 14th Sharjah Children’s Reading Festival (SCRF 2023) are
developing a big fan base with their unique and relevant takes on creativity, giving
visitors an insight into the local references and quirks of Emirati people and culture.
Among them is Noor Al Khamiri, a young artist and architect who is delighting visitors
with her special Emirati-themed products and knick-knacks – including stickers,
magnets, keychains, tote bags and other items, featuring a uniquely local brand of
humour and sarcasm, with accompanying illustrations, pictures or graphics. A tote bag
shows a girl sporting a wry look, saying “keyfi” (meaning “I’ll do as I please”), another
has a Batwoman wearing a niqab, but with the character’s pointed ears, and yet another
one says “Sorry, I’m late, I didn’t want to come.”
“I try to incorporate usages and one-liners that are common in our local lingo,” said Al
Khamiri. “They are meant to be funny but without offending anyone. For instance, this
image of a girl chiling next to a fire and making karak says ‘This is my vibe’. This girl
with the guitar is inspired by a Taylor Swift song with the lyrics ‘Karma’s a relaxing
thought’.”
The artist, who has been creating these for five years now, says she tries to come up
with ideas and references that locals can relate to, using the Emirati and Khaleeji Arabic
dialects.
The stickers are particularly varied in themes and slogans, among them keffiyeh-
wearing cats that sport different expressions. There is also a henna-decorated hand
holding a slipper, a reference to the time-honoured way that local mothers discipline
their children.
Using the Procreate software to create her designs, the American University of Sharjah
graduate started this as a hobby, but says the feedback she receives keeps her going.
The artist also does live caricature portraits while exhibiting at events such as SCRF,
making an initial sketch, inking it and then colouring it in. With more talents up her
sleeve, Al Khamiri also designs a line of artistic and quirky abayas – called Artful.
“I think it’s very important to stick to our culture and show it off using art and our own
twists,” says the creative, adding “people are quite curious about my items and want to
know what each one says, even if they cannot read Arabic.”
Al Khamiri’s work is available on Instagram @noor_alkhamiri and her online store on
the Packman app.