Children in Need 2021: Where to buy merchandise – from tops to ears

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Get ready to dress the part for Children in Need (Picture: Asda)

Children in Need will soon be back on the BBC for the channel’s annual fundraising event.

Every year, a collection of famous faces come together to help raise money for disadvantaged children and young people in the UK, with last year’s show raising a staggering total of £37million.

The theme for 2021 is ‘Together We Can’, and it is due to take place across the BBC on November 19, and there are plenty of ways that you can get involved ahead of the televised charity event.

One way of contributing is by purchasing official Children in Need merchandise, which includes such items as mugs, clothes, and your very own cuddly Pudsey bear.

Here is how you can buy your official Children in Need merch now…

Where to buy Children in Need 2021 merchandise

There is a number of different items that you can purchase to show your support for Children in Need, both online and in stores.

Children in Need clothing

George at Asda sells official Children in Need T-shirts, as well as pyjamas, onesies, joggers, and baby bibs.

Get your hands on this Pudsey swag at Asda (Picture: Asda)

Adult T-shirts start from as little as £6.50, while kids pyjama and loungewear sets range from £6 to £12.

You can also purchase clothing from the official online BBC store, with adult prices starting from £8, and kids from £5.

Pudsey bears

There is a range of Pudsey bears available from the BBC online Pudsey shop.

Pudsey + bowtie = adorable (Picture: BBC/Children in Need)

The cheapest plush beanie bear starts from £5, while a giant Pudsey is available for £45.

You can also purchase limited edition Pudsey’s – including one designed to look like Matt Smith’s version of Doctor Who – from £25.

Other merchandise

Beyond the clothing and bears on offer in the Pudsey shop, you can also purchase a number of branded items as part of your contribution to the charity.

Look stylish while supporting a good cause (Picture: BBC/Children in Need)

Other items available include mugs, commemorative tea towels, stationery, tote bags, face masks, travel cups, keyrings, badges, and wrist bands – prices of these items range from £1 to £10.

Children in Need will air across BBC One and Two on November 19.


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